Nail your brand voice and show up authentically online
Do you feel awkward when you write online? Kind of like talking to someone you admire – whatever you say doesn’t sound right. Don’t worry, it’s totally normal! Without a brand voice, it’s hard to know how to write.
What’s brand voice, you ask? It’s your brand’s personality. Kind of like if your brand was a person, who would it be? What’s its vibe? How does it speak?
Your brand voice defines your values and what you’re striving towards. It also differentiates you from everyone else. A brand voice makes it easier to show up online because you know you are!
Why you need a brand voice guide
Before I even start writing for a client, I take a deep dive into their brand — otherwise, I’m writing blind. It’s the same for you. If you want to write killer Instagram captions, popular eBooks and effective Facebook ads, you need to have a compelling brand voice.
Why you need a guide
Stuck for content? Want to create a memorable brand voice and express it consistently in your marketing?
You need a guide.
A cheatsheet to define who you are, why you do what you do and how you’re different from everyone else.
A Brand Voice Guide is your north star. It’s the basis for all your content.
It defines your tone of voice to use across all channels. And tells you what to post and why.
It becomes your bible when writing copy, creating social media content, posting blogs, or embarking on advertising campaigns.
What does a brand voice do for you?
It gives you a distinct tone of voice to use in your copy
It establishes your vision, philosophy and purpose
It defines your values and core messages
It guides your content across all platforms
It differentiates you from your competitors
It helps connect you with your ideal audience
Brand Voice Guide
cost $1465 inc. gst
Brand discovery brief
One-hour brand meeting
How-to video with brand guidance
Brand voice guide includes:
Brand statement
Brand purpose
Brand positioning
Brand identity narrative
Brand values
Tone of voice
Content pillars
Content ideas
Ready to show up meaningfully online?
“I had a personal branding session with Naomi and it was a game changer. She really helped me to clarify the vision for my business and streamline my niche offering, as well as my target market. I left our session feeling focused, inspired, motivated, and most importantly, prepared to take the next step in launching my brand. Naomi is intuitive, intelligent and creative and her friendly approach is a pleasure to work with. Highly recommend!”