Client: Kristin Magrit
Project: Brand consult, Website Copy, SEO & Tagline
Kristin Magrit is a Perth-based sustainable clothing label for women who live consciously and choose carefully. Their beautiful garments are all handcrafted locally in Perth using plant-based fabrics and sustainable materials.
As a value-driven business, designer Kristin wanted to articulate her brand’s ethos on her website and create a tagline that resonated with the creative people she knew would love her clothes. She also wanted to optimise her website with SEO keywords.
I had been following Kristin Magrit on Instagram for a while, so I felt lucky when she approached me to help her build her online presence with words. Our initial consult was about defining Kristin Magrit’s brand values and core message.
I created copy that communicated Kristin’s design ethos and the values her designs embody – slow living, sustainability, local business, individuality and collaboration.
You know that feeling when someone ‘gets’ your story, and in such an insightful way that they articulate it in a way that you have no words for? Or perhaps too many words for? Naomi delves deep and really listens to what you are saying and what is in your heart, your philosophy, values, your purpose. The why. Her copy is about understanding and connection. She draws out the essence and presents your story so that your message becomes clear. I can’t recommend Naomi enough, but especially to those businesses who lead by the heart, who want to attract an engaged community around their business or brand with the help of brilliant, meaningful copy which resonates with their target audience.
