Hey, I’m Naomi!
I’m a copywriter, strategist and creative based in Melbourne.
I’ve been writing professionally for over ten years and writing for fun since Harriet the Spy was my style icon.
Once upon a time, I was Perth’s go-to copywriter for creatives. I helped introverted small business owners show up meaningfully online and snag their dream clients.
A sucker for hardcore learning, I traded freelance life for a fast-paced digital agency environment.
I wrapped my head around UX and content design for human-centric digital experiences while refining my skills in brand building. I learned a hell of a lot!
Now, I bring all this experience to help discerning businesses and agencies clarify their brand and write emotive copy that moves people.
So, brand building is how I fund my overwhelming book collection and the multiple streaming platforms I need to feel okay in the world. What about the off-the-keyboard me?
Devouring pop culture and dissecting it is my idea of a raging night out.
Seriously. Give me creative rationales, director notes and literary reviews, please! I want them all.
I document my cultural critique and spiral about the state of the world on my Substack. I’m a neurotic, can’t you tell?
I also cut shit out of magazines and stick stuff on paper (wannabe collage artist).
