Practical magic

A unicorn in digital?

A brand-led copywriter who gets strategy and UX.

Brands without a strategy stand for nothing. Content without a narrative is filler text.

Real humans want real brands with thought behind them.
Integrity. Substance. Emotion.

Make something meaningful with a story that moves people. A brand based on logic conveyed through emotion. An idea that resonates on a deeper level.

Strategy + Creativity + Intuition? = Practical magic.

Let’s make something good.

What I do

I’m pretty woo-woo, but even I don’t rely on the power of the universe for brand development and content creation.
Ultra-relevance and off-the-chain engagement are the sweet nectars that come from strategic groundwork.
Deep audience knowledge, market analysis, and a roadmap you can understand and implement.
I offer brand and content strategies that are 95% practical planning, 5% intuition (because we all need a little woo).
Avoid the full-body cringe of starting a sentence “In today’s world”, using words like “innovative” and “dynamic”, and the oh-so cardinal sin, US spelling in Australia!
Writing with substance and personality will differentiate you and make your audience fans for life.
I write strategic, brand-led copy that influences people’s thinking and changes their behaviour.
Don’t be a bland business that refuses to connect with your audience.
In the age of AI, where every social post, blog article and digital ad regurgitates the worst content on the internet, brand voice is how you carve a space for yourself.
It’s how you express your personality, share your values, and create lasting relationships with people who want to buy from you.
You have a lot of information to convey on a website or app, but don’t know how to structure it.
How many service pages do you need? What should you have in the navigation? How will users flow through the site?
Information architecture structures digital information to convey the right message at the right time. Users are seamlessly guided through the site and influenced to take action.
If you’re at the beginning of a digital project and need help structuring your website or app, I can help!
“WTF am I doing?” It’s a fair question. A necessary question for every business owner or marketer.
Often the best thing to do is talk to a professional with no skin in the game to gain clarity and direction.
I know this because I’ve sought outside help numerous times, and I’ve never regretted it.
I offer 60-90 minute brand consults tailored to solve your specific problem or answer your burning questions.